Passion, Profession and Imposter Syndrome with Sarah Franzen (143) - Amber Hurdle | Globally Recognized Branding Expert

Passion, Profession and Imposter Syndrome with Sarah Franzen (143)

October 17, 2022

Today’s guest is someone I’ve had the privilege to get to know over the past year, and as a brand connoisseur have developed a deep respect for her unapologetically authentic personal brand.

What I’ve learned about her is that she has found her way to pursue both her passion and her vocation, as different as they may be, while overcoming limiting beliefs to successfully define and position her value within her industries. Importantly for me, anyway, I have fallen in love with her deep intention in all areas of her life, while nurturing the connections she makes along the way.


About Sarah Franzen

Sarah Franzen, Director of Revenue Management and Analytics at Natural Retreats, a luxury vacation rental management company, is the recipient of the inaugural “Vacation Rental Revenue Manager of the Year” award, presented at the DARM conference in 2021.

Methodical, yet a creative strategic thinker and doer, Sarah is a seasoned professional with dynamic experience and education in sales, business, marketing, revenue management, and the performing arts. 

With an MBA from the UGA Terry College of Business, a Master of Music from San Joe State University, and a double undergrad major in both Music, Vocal Performance and Business Statistics, Sarah is passionate about the arts and arts education, understanding human behavior and what drives it, and establishing and nurturing mutually-beneficial relationships with my global community. 


Connect with Sarah Franzen



About Natural Retreats

Natural Retreats is a luxury vacation rental management company operating in some of America’s most iconic destinations. From well-appointed vacation homes with guest services and access to unforgettable activities, we elevate the travel experience to make our guests feel at home and our homeowners feel like guests.

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