That’s an exact event attendee quote, and the gist of most client comments, whether I’m speaking from stage, coaching individually or in a group, or working with a team. There is so much noise in our worlds today, let alone old childhood wounds, and inner critics that keep us from performing at our best.

The thing is, because of these obstacles, even the most confident among your team or conference attendees likely struggle with how to define and position their unique value:

• As a leader trying to influence decisions through their personal brand.
• As an employer trying to attract, retain, and maximize your most costly asset, their human capitol, through their employer brand.
• As a business trying to gain marketshare and provide a competitive and remarkable customer experience through their business brand.

I say that I sell branding, but I deliver confidence. It’s amazing what happens when we can celebrate and amplify what makes us different. That’s exactly when we start to attract the right people and opportunities to our lives. 

With real world examples, my own stories of #failingforward and succeeding, audience participation, and a lot of relatable humor, it is my privilege to see people walk out of my session with clear direction after experiencing one of my high content keynotes delivered in a motivational style. The weeks long social media buzz from your attendees, usually says it all!

Raise your hand if you’ve spent more time on your phone than you did listening to the keynote at the last conference you attended.⁠
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UGH. It’s the worst. Zzzzzz.⁠
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You know why that happens? ⁠
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Because if it is not about you, who cares? ⁠
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I know I’m the one on the stage with the mic, but the event is NOT about me. It’s about you. Your problems. Your need for a shot in the arm. Your opportunity to learn something you can take action on when you get back to reality.⁠
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That’s why I (really) get to know my audience in a variety of ways before I ever show up, and I interact with participants during my keynote.⁠
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Let’s have fun AND receive a high level of content, shall we? ⁠
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My business is all about relationship, and that starts LONG before your awesome event in my book (and continues long after)!

Here’s the winning formula for a full Amber Hurdle keynote experience:

• Collab call to discuss your event goals, the biggest challenges your audience is experiencing and participant experience so we can customize your keynote.
• We craft a communication plan, including a promo video (or videos) to build excitement, connection and energy long before your attendees arrive.
• I deliver a pre-conference webinar on a topic that is urgent and important to your audience and aligned with the event keynote I will deliver to build trust, connection, community, and anticipation for your event.
• I start interacting with your attendees online so I can both connect with them in meaningful ways and learn about their day to day challenges and industry jargon.

• I am delighted to attend your event committee dinner, pre-conference reception, or whatever is in place so I can start to get your attendees excited about kicking off your event!
• I deliver either the opening keynote (my specialty), fully committed to kicking off the energy for the entire conference, or the featured keynote, depending on. your event goals, speaker line up and schedule.
• If time allows I include audience members by “surfing” the audience or hosting on-stage hot seats, but at the very least I converse with your participants throughout. There is a fine line between “engaging” and “awkward,” and we’ve been told my methods are inclusive, not forced.
• Some events involve me in a book signing or break out session to deepen the connection with attendees.

• Post-conference my team meets with your event team to debrief and discuss how to keep the energy and outcomes high long after the event has passed!
• I continue to interact with your participants and share event excitement via social media.

I am NOT the speaker who shows up minutes before I take stage and then bolts immediately after I deliver my keynote. Part of the value I bring is that attendees appreciate the connection they feel with me, which not only helps build your community, but also increases their likelihood to take action on the concepts I teach. I am very committed to outcomes and will go above and beyond to ensure your attendees are not just attending a pep rally, rather that they become determined to create meaningful change in their professional and personal lives.

Are you ready to discuss including my team in your event?

Email info@amberhurdle.com or call 615-721-2677

(Yes, we still answer our phone! Let’s get this conversation started!)

VELVET MACHETE^® LEADERSHIP: THE CONFIDENT, COMPASSIONATE PATH TO PERSONAL POWER 

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DISCOVER HOW THE WORLD SEES YOU: CREATE A COMPELLING PERSONAL BRAND WITH ONLY TWO WORDS

or

YOUR TEAM AT YOUR BEST….USING HOW TO FASCINATE

 

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CREATE A POWERFUL BRAND: LEAD & GROW A PASSIONATE BUSINESS FOLLOWING

• Small business owners who want to differentiate their brand from the competition
• Direct sales professionals

Synopsis:

How to brand and differentiate yourself from your competition and build trust with your customers, potential customers, and employees can be wildly frustrating without the right road map. In this fast-paced session seasoned brand expert, Amber Hurdle, walks you through:

• The #1 secret to brand clarity
• How to leverage the connectivity of a business brand, personal brand and employer brand, empowering you to get a head start on marketing and recruiting
• How to create THE essential statement that will guide not just your marketing, but your leadership for years to come

Through this engaging presentation attendees will leave with the vision and confidence to craft their brand promise and a plan of action to share their brand story with the world— eliminating confusion, awkward elevator pitches at networking events, shoddy social media posts, ambiguous website copy and more. Freshly equipped with next steps, participants will boldly attract the right customers and employees who are perfectly poised to pay for or promote the product or service they offer.

Key learning objectives: 

• How to differentiate your brand from the competition
• How to consistently communicate your unique selling proposition
• How to attract customers and employees who are easy and fun to work with
• How to lead confidently and compassionately so your team always upholds the goals and brand they support

If you want to leave your next keynote with work already done to implement once you get back in the office, this presentation is for you!

 

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THE BOMBSHELL BUSINESS WOMAN: HOW TO BECOME A BOLD, BRAVE WOMAN IN BUSINESS

 

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