Keynote Speaker, Leadership, Personal Branding, Nashville Tennessee
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  • What We Do

    we unite science + branding to amplify human capital potential

    Most businesses make significant investments in their #1 asset: human capital, then experience costly business problems like ineffective recruiting, turnover, underperformance, threats to morale and leadership gaps. What’s usually missing is a clear connection between the people strategy and the business strategy to create measurable bottom line results. That’s where we come in.

    Amber Hurdle Consulting is a multi-award-winning talent optimization firm that pioneers using both science and marketing principles to solve these problems by strengthening your brand from the inside out. As a Predictive Index (PI) Certified Partner, we teach you how to generate and use real data in the form of people analytics, and then we sit on your bench as analytics experts, bringing along almost 20 years of branding, marketing and public relations experience. With these tools, we partner with you to design a compelling internal relations strategy featuring three key areas:

    #1 We work with your leaders on their personal brands, so they increase self awareness and see and harvest the greatness in others. 

    #2 We teach you to use a scientific, repeatable method to recruit, retain and inspire top talent, elevating your culture while crafting a world-class employer brand

    #3 We then help you leverage strong leaders and a “best places to work” environment so that happy employees are serving happy customers…ultimately elevating your business brand.

    Call today to discuss how we can help you connect your people strategy to your business strategy to drive results and create a brilliant work environment for all: 615-721-2677.



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  • Hire great talent. Build better teams. Manage them brilliantly.

    Whether you’re looking for your next great hire, trying to identify your high-potential employees, or figuring out how to engage your team, The Predictive Index® can help. When you discover the behaviors that drive workplace performance, you can inspire your employees to greatness. Take the free, 6-minute assessment, get a taste of what PI can do for your business, and we’ll reach out in the next 1-2 business days to discuss how you can harness the power of PI to solve your most pressing business challenges.


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    "The Velvet Machete"

    Amber Erickson-Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to achieve bottom line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike.

    She was recognized:

      *Among the “Top 40 Under 40” by the Nashville Business Journal,

      *By the The Nashville Area Chamber’s Nashville Emerging Leader Awards (NELA) as the winner in the Business Services category, and 

      *By Global Gurus for being among the top 30 brand professionals for 2020, 2021, and most recently ranking #8 in 2022.

    Amber Hurdle Consulting’s clients have included large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big, all which lead to its A+ rating with the Better Business Bureau.

    Whether her content-rich experiences energize leadership to boldly live their organization’s culture and next-level their employee engagement or empowers entrepreneurs to think strategically, Amber’s straight shooting “velvet machete” and warm personality never fail to motivate professionals to up their game in business and in life.



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