Find Your Edge with a Brand That Sticks.

Hi, I’m Amber Hurdle, and I help organizations craft brand experiences that connect deeply, inspire action, and drive measurable business growth.

Your brand isn’t just your logo or even your messaging—it’s the entire experience people have with you at every touchpoint. Whether it’s customers, employees, investors, or industry partners, how they interact with your brand determines whether they trust you, stay loyal, and advocate for you…or walk away.

I make sure that every interaction reinforces your value, aligns with your mission and business goals, and creates the kind of impact that fuels sustainable growth.

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For over two decades, I’ve worked with Fortune 100 brands, celebrities, and high-growth small and mid-market businesses, helping them create powerful, profitable, and purpose-driven brand experiences.

How I Help Organizations Succeed

Succeed

✔ I unify brand experiences across customers, employees, investors, and communities so that every interaction is consistent, engaging, and aligned with business objectives.

 ✔ I blend AI-forward tactics, psychology, and neuroscience with real-world business strategy to ensure my clients stay ahead of the curve with emotionally resonant brands.

 ✔ I don’t just talk about branding—I build it, scale it, and make it work in the real world.

Whether I’m on stage as a keynote speaker, in the boardroom as a fractional CXO, leading a unified brand strategy project, or advising on M&A brand integrations, my goal is the same:

To help organizations translate their brand promise into real-world experiences that drive business success and align with strategic goals.

Here’s how I do it:

My Approach: Brand Experience That Means Business

Branding isn’t just about recognition—it’s about business growth, influence, and results.

I help organizations create holistic brand experiences by bridging the gaps between:

  • Personal Brand (Leadership & CEO Positioning)
  • Employer Brand (Employee Experience & Culture Alignment)
  • Business Brand (Customer, Investor, Community, and Industry Experiences)

When these three are in sync, brands become unstoppable—delivering clarity, consistency, and measurable impact that support long-term business objectives.

This is especially critical in M&A transactions, where brand alignment can determine the success or failure of a deal. I work with companies undergoing mergers, acquisitions, or leadership transitions to ensure their brand experience remains seamless, retains trust, and drives enterprise value while aligning with growth strategies.



Why Organizations Trust Me

I’ve been honored to be ranked among the top brand thought leaders in the world since 2020 and recognized by industry leaders:

  • #2 Branding Thought Leader in the World (2025) - Global Gurus
  • Top 40 Under 40 – Nashville Business Journal
  • Greater Nashville Chamber of Commerce Leader Award – Business Services Category

And I’ve worked with brands like FedEx Ground, Marriott Hotels, Opry Entertainment Group, and Cintas, as well as countless small to mid-market companies who want to play big while navigating high-value growth or M&A activity.

- Renèe Wardlaw, BBNC

“I feel seen.”
“She gets us.”
“So down-to-earth.”
“She blew the paint off the wall!” (Whatever that means—it’s good!)

I take pride in delivering straight-shooting advice, no-fluff strategy, and high-energy engagement—whether in keynotes, leadership coaching, or executive consulting.

“Amber’s program exceeded my expectations by tenfold.”

What People Say About Me

Let’s Create a Brand Experience That Aligns With Your Goals and Drives Real Business Growth.

READY FOR BOLD MOVES?

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Looking for my official bio?

She’s no stranger to high-visibility environments, whether consulting for billion-dollar brands, collaborating with industry leaders, or being featured in Entrepreneur, Fortune, and Bloomberg Businessweek. A Nashville Business Journal 40 Under 40 honoree and multi-award-winning service provider, Amber is a sought-after keynote speaker, consultant, and senior strategist who brings energy, clarity, and results to every engagement.

Amber’s all about helping brands find their edge, connect on a deeper level, and create an impact that lasts. And when she’s not doing that? You’ll find her watching the sunset at the dog beach, kayaking through Florida’s gator country, or scouting the next big shift in business, technology and branding.

Amber Hurdle is a powerhouse strategist who knows how to scale businesses, drive high-growth initiatives, and navigate M&A like a pro, all while keeping brands emotionally connected and fiercely loyal. With a deep network, she’s worked with some of the biggest brands in global business, as well as celebrities, politicians, and even governments, helping her clients compete while continuously fortifying their brands from the inside out.

Named #2 among the world’s top brand thought leaders for 2025 (and on that top 30 list since 2020), Amber’s branding philosophy blends science and emotion to create meaningful connections that drive profitability, retention, and market leadership. She helps businesses position for growth, optimize technology, and master the high-stakes world of acquisitions and expansion, all while making sure their brand experience is unforgettable.

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