Amber Hurdle Business Speaker & Motivational Speaker Nashville TN

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  • Uniting Branding + Science to Amplify Human Capital Potential

    Most businesses make significant investments in their #1 asset: human capital, then experience costly business problems like ineffective recruiting, turnover, underperformance, threats to morale and leadership gaps. What’s usually missing is a clear connection between the people strategy and the business strategy to create measurable bottom line results. That’s where we come in.

    Amber Hurdle Consulting is a multi-award-winning talent optimization firm that pioneers using both science and marketing principles to solve these problems by strengthening your brand from the inside out. As a Predictive Index (PI) Certified Partner, we teach you how to generate and use real data in the form of people analytics, and then we sit on your bench as analytics experts, bringing along almost 20 years of branding, marketing and public relations experience. With these tools, we partner with you to design a compelling internal relations strategy featuring three key areas:

    #1 We work with your leaders on their personal brands, so they increase self awareness and see and harvest the greatness in others. 

    #2 We teach you to use a scientific, repeatable method to recruit, retain and inspire top talent, elevating your culture while crafting a world-class employer brand

    #3 We then help you leverage strong leaders and a “best places to work” environment so that happy employees are serving happy customers…ultimately elevating your business brand.

  • The Process


    1. You gain unlimited access to the Predictive Index online suite of tools, including the behavioral assessment, job assessment, cognitive assessment, team analytics, management tools, relationship guides, and more.
    2. We facilitate a two-day offsite retreat for your leadership team to transfer knowledge and co-create a trickle-down implementation plan. 
    3. We work with your front line managers throughout a one-day training to ensure they activate your people strategy in daily operations.
    4. We provide quarterly tune-ups to refresh and align throughout the year. 
    5. You have unlimited email and phone access to us, so when you need us we show up in spades.
    6. As a PI client, you receive access to our additional products: How to Fascinate Personal Branding Assessments & Workshops, Change Cycle, Strategic Planning, Department Branding Sessions, and 1:1 coaching.
    7. We help you create a comprehensive internal relations plan. Just like external brand promotions, the data informs the strategy to customize your audience messaging and engagement. THIS is what makes us different. 

    Call today to get your company moving towards the future of work with your own people data.

    Let us help you unite science and branding to amplify your human capital potential: 615-721-2677.

  • "I highly recommend Amber assisting your team development! Our team recently took personality tests administered by her, and then spent four hours with Amber, enhancing our team communication and performance! July sales have already increased over the same time period last year!"

    -Kevin Croteau, Hot Spring Spas of Music City and Hot Springs Spas of the Upper Cumberland
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    Amber Hurdle is the CEO of Amber Hurdle Consulting, a multi-award-winning talent optimization firm that pioneers using both science and marketing principles to strengthen brands from the inside out. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities, executives and Fortune 100 companies alike, connecting people strategies to business strategies. Described as a, “talented and creative executive that helped create a compelling internal public relations strategy to keep the spirits of 3000 Gaylord Opryland Hotel employees high after the unprecedented Nashville flood,” Amber quickly developed a far reaching campaign that served as the rallying point to achieve Opryland’s new and urgent business objectives. After leading the internal rebrand when Marriott acquired the iconic hotel and its attractions, Amber continued her enthusiasm for internal relations by launching her own consulting firm, serving large brands such as FedEx Ground, Loews Hotels, and Stella & Dot, as well as small to medium-sized businesses who want to play big. She was recognized in 2019 among the “Top 40 Under 40” by the Nashville Business Journal, as well as by the The Nashville Area Chamber’s Nashville Emerging Leader Awards (NELA) as the winner in the Business Services category. She holds a b.s. in Public Relations and Advertising and dual minors in Marketing and Organizational Communication. As a professional speaker, Predictive Index Certified Partner, talent optimization certified consultant, author, and podcast host, Amber “the Velvet Machete” Hurdle creates content-rich experiences that energize leaders to boldly live their organization’s culture, attract top talent, and next-level their employee engagement.

    Just for fun: When Amber is not helping individuals and employers share their unique value, she is “momming so hard,” embracing her inner gym rat in the weight room, and entertaining her family and friends. While she is known for being a super extra dog mom and hot wing snob, Amber Hurdle is most known for connecting personal, employer and business brands via her proprietary Velvet Machete® Brand Strategy.

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