Neuromarketing Explained: Transforming Marketing Strategy with Lauren Alexander

Are you ready to talk nerdy with me? I hope so because today’s guest does just that! Lauren Alexander, VP of Marketing at Neurohacker Collective, joins me to discuss neuromarketing and how applying insights from neuroscience can improve our understanding of consumer behavior. We explore how understanding the brain can revolutionize your marketing strategies and connect with your audience on a whole new level.

Key Takeaways

Neuroplasticity and Marketing: We discuss how marketing messages can create new neural pathways, influencing purchasing decisions.
Emotional Connections in Branding: Emotions play a crucial role in memory formation, and Lauren shares insights on leveraging emotional triggers to resonate with customers.
Energy Conservation and Consumer Behavior: The brain is wired to conserve energy, affecting how consumers process information and make choices around perceived value.

As you implement these neuroscience insights into your marketing efforts, remember to always prioritize emotional connections and authenticity. (See? I have been preaching the right way for a LONG time!)

Want to become the hacker you never knew you could be? Tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources

Meet with Lauren

Qualia Neurohacker Products (**Use the code bombshellbusiness for 15% off any order)

About Lauren Alexander

Lauren Alexander is VP of Marketing at Neurohacker Collective, a company focused on making wellness products best known for their Qualia Mind supplement. Lauren is the mother of two young children, a passionate gardener and biohacker. Her passion for biohacking is reflected in her upcoming book “The Biohacker Experiment,” which is set to be released in 2024.