Y’all know I’m constantly teaching that when it comes to branding, you should focus on defining and positioning your value, whether as an individual, a business, an employer, or all of the above. So, as you can imagine, I was thrilled to interview someone who also honors the sublime simplicity of branding.
In fact, today’s brilliant guest, author of Simply Put: Why Clear Messages Win — and How to Design Them, Ben Guttman, says, “Simple ideas stick. Simple messages win.”
Glory, glory!
Let’s break that down even further in this interview!
Key Takeaways from Ben Guttman
*Why you need to tweak and refine your brand over time routinely
*Why, as receivers, we want simplicity, but as senders, we are predisposed to complicate things, so how do we bridge that gap?
*Ben’s 5 design principles to simplify your messaging: Beneficial, Focused, Salient, Empathetic, Minimal
*Why to focus on optimization for the least amount of friction
Tune in on your favorite listening app, on the website, or watch it on YouTube!
Links & Mentioned Resources
Alexandra Watkins Book, How to Create Brand Names That Stick
About Ben Guttmann
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is former co-founder and partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College and consults with a range of clients.
Connect with Ben
Website: www.benguttmann.com/
LinkedIn: www.linkedin.com/in/benguttmann/
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