Creating Superfans with Brittany Hodak (134) - Amber Hurdle | Globally Recognized Branding Expert

Creating Superfans with Brittany Hodak (134)

August 18, 2022

As we continue to move into season 7 of the podcast I am sticking with the theme of interviewing my incredibly smart, talented friends. This week’s guest? She’s bringing her SUPERFAN formula!

Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this episode my friend and Nashville neighbor, Brittany Hodak, shares her memorable, five-part framework that teaches actionable steps businesses must take to turn customers into superfans. 

Here’s a sneak peak at her “superfan” framework:

S: Start with your story.

U: Understand your customer story.  (“No one cares how much you know until they know how much you care” – President Theodore Roosevelt.)

P: Personalize. (Super fans are created at the intersection of your story and your customer stories in a way that’s memorable and meaningful to them.)

E: Exceed expectations. 

R: Repeat 


So whether you are a larger business or a soloproneur, by using this framework you can go from commodity provider to a category of one in the minds of your prospects and customers.


About Brittany Hodak

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and CNN; and she has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She originated the role of Chief Experience Officer at, and she founded and scaled an entertainment startup to eight figures before exiting. Entrepreneur magazine calls her “the expert at creating loyal fans for your brand.” Brittany’s debut book, Creating Superfans, will be in stores on January 10, 2023.


Connect with Brittany Hodak


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