Do you ever feel like you are struggling to connect with your customers? Or maybe you feel like you cannot find them no matter where you look… This week Kate DiLeo and I tackle these issues and more with our deep dive into my favorite topic: branding! And no, we do not discuss logos and colors, those are best left to experienced graphic designers after you develop your brand.
Kate and I delve into the details of:
- The Brand Trifecta:
- What do you do?
- How do you solve my problem?
- How are you different or better than the rest?
- How most companies get caught up on storytelling rather than building a conversation with their customers.
- Understanding that your goal in sales should be converting, not convincing.
- Knowing your ideal customer inside and out! What are they, and what are they NOT?
- Protecting your mental and emotional energy as an entrepreneur, and how that translates into business and which customers you attract.
- The importance of your personal brand!
To learn more about the Brand Trifecta, and how to create brand conversations, tune in on your favorite listening app, on the website, or watch it on YouTube!
About Kate DiLeo
Kate DiLeo is a brand architect and #1 international bestselling author whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition.
Connect with Kate
LinkedIn: www.linkedin.com/in/katedileo
Email: [email protected]
Website: www.katedileo.com
Kate’s book: Muting the Megaphone