This week’s episode features SEO strategist, and fellow 90’s music junkie, Meg Casebolt. After cutting social media almost entirely, Meg moved to a 25-hour workweek to spend more time thinking about creative and big-picture ideas for her business, as opposed to an arbitrary follower count. Meg and I discuss how driving the right people to your website is much more important than engaging with everyone on your social media.
Meg and I discuss:
- The expectations vs reality of social media marketing
- Why web copy should be written to solve a problem or answer a question
- Why social media is not a discovery tool, but a connection tool
- Knowing your audience and how they prefer to consume your content
- Using the Customer Awareness Spectrum
- Focusing on depth of searches, rather than breadth
Want to learn how to still drive sales while returning social media to its rightful place as a fun refuge from your busy day to day operations? Tune in on your favorite listening app, on the website, or watch it on YouTube!
About Meg Casebolt
Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead create SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility.
Connect with Meg
Instagram: https://www.instagram.com/loveatfirstsearch/
LinkedIn: https://www.linkedin.com/in/megcasebolt/
YouTube: https://www.youtube.com/channel/UCLdWexUUZ_40SPeXvG-nJq
Pinterest: https://www.pinterest.com/loveatfirstsearch/
Website: https://loveatfirstsearch.com/
The SEO Starter Kit: https://loveatfirstsearch.com/start
Podcast: https://www.socialslowdown.com/
Meg’s Book: The Social Slowdown