Everyone knows that word of mouth marketing is the best type of marketing you have to reach a new customer. Third party endorsement is gold! Brands and businesses who have acquired fans for their brand benefit from word of mouth marketing– they are like brand ambassadors for their business. Social media has extended that reach even further. Through social sharing, fans can spread the word about your product or service and reach massive amounts of people in one single share. The beauty is its free marketing for your business. That is truly GOLD for any business owner!
What is vital to social sharing is the ability to reach a new prospect that didn’t know about your business or product before that social share occurred. A recommendation from a trusted source is huge! But quite often, the social share is a one way communication, and the business owner isn’t aware of it and has no immediate way to communicate with the person who received the social share…but what if there was a way to extend that reach and the business owner could be aware of it and have a way to connect with that prospect. That would be even better than gold!
That is what is possible with social sharing in your own branded mobile app. The ability to share content from within your app extends your reach to other consumers to discover your brand and learn about what you offer. Let me share the “secrets” that can increase your small business reach using social sharing from within your own app.
Events. Hosting an event is a great way to get a new customer into your location for more personal interaction, whether that is online or offline. Online events are also useful such as Facebook Live, or Webinars. All of these can be shared from within the app.
Graphics, photos, and memes. A picture paints a thousand words… great photos or graphics in a photo gallery are often things people love to share. A cool photo, or graphic meme that make someone laugh or think it’s worth sharing can spark that opportunity for brand reach to occur.
Loyalty rewards. Loyalty rewards are often one of the most popular methods for social sharing because people love ‘bragging rights about what they have won. They want others to know about it and happily share it with their friends, family and coworkers.. “Digital Water Cooler” marketing of sorts! Once the reward has been earned they can share it to their favorite social media or text message others about it.
Be social. Encouraging your audience to share socially should be a part of your marketing in general. People have become social on their favorite social network and spend vast amounts of time sharing things that they are passionate about… products, videos, funny memes, life, kids, family, etc. If they are a fan of your brand, they often will be likely to share what you do as part of their social sharing online.
A mobile app is so beneficial for social sharing because everything in the app is sharable content — all in one place so it’s simple sharing your business with anyone. Doesn’t get any easier than that… and people like easy!
Now is the perfect time to benefit from social sharing. The holiday selling season is coming up and people are likely to share your product or service with others while they shop and look for gifts for the holidays. Having an app for them to use to share content, merchandise, and maybe even make them laugh could put you in a position to increase your brand reach like never before. Be Appsolute mobile is everywhere your business your should be! We can develop a mobile marketing strategy for your business today!
About the Author
Keith Troup
Be AppSolute
Mobile Marketing
Keith Troup is a Creative Mobile Marketer. He develops and creates mobile marketing / branding app solutions for businesses, venues, events and organizations. He leverages everyday life experiences and his business knowledge by helping business owners to connect, engage, and build relationships with existing clients, new prospects and to establish loyal brand fans utilizing mobile marketing media solutions. Mobile is everywhere your business should be!
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