33: How Social Media Can Drive your Business with Laura Roeder

33: How Social Media Can Drive your Business with Laura Roeder

July 12, 2017

Meet Edgar: Your Social Media Sidekick

I knew I’d love chatting it up with Laura Roeder about social media and MeetEdgar, but I have to tell you my respect for her jumped to epic levels after this interview. Not only is Laura super savvy in the marketing department, she has a tremendous heart for company culture and leading her team authentically while empowering each team member to be an expert in their respective areas. (You know I can geek out on that stuff for days!)

In this episode we talk about how much social media can drive business. We also explored Laura’s entry into the tech product world as a female founder, how she focused on her natural gifts to find success, and how she is reaping the rewards of investing in her team members. (We covered sooo much!) Here are some of the things you’ll learn about:


About Social Media Marketing

  • What should the frequency of posting to social media be?
  • How reusing your content can have exponential results.
  • How to double or even quadruple the traffic to your website.
  • Why giving people opportunities to learn more about your business can be driven by social media.
  • How social popularity helps local search rankings.


About Laura’s Journey as a Female Founder

  • How Laura strategically her marketing strengths could
  • How self-funding powered her initially bootstrapped business.
  • How she went from a small team to 30 employees.
  • Why communication is the key to leading a team.
  • What MeetEdgar’s values are, and how they publicly share their company handbook.


“One of my favorite parts of being a founder is the freedom to do things my way, so I would say don’t waste any opportunities by trying to follow someone else’s path to success!”

-Laura Roeder, Founder of Edgar & Paperbell


About Laura Roeder, Founder of MeetEdgar

Laura Roeder is the founder of Edgar, a social media automation tool designed to prevent status updates from going to waste. Since 2009, her online courses have taught tens of thousands of entrepreneurs how to harness the power of social media. Laura has given talks at conferences like BlogHer and South by Southwest, and has spoken about the value of independent entrepreneurship at the White House. She’s also appeared in Forbes, Fast Company, Mashable, CNET, and other major publications. 


To Find Out More about Laura Roeder and Edgar, Visit

Website: https://meetedgar.com/

Laura’s Twitter: https://twitter.com/lkr

Laura’s Facebook: https://www.facebook.com/hereslaura

Edgar’s Twitter: https://twitter.com/MeetEdgar

Edgar’s Facebook: https://www.facebook.com/MeetEdgar/

Laura’s new software for coaches, Paperbell:https://Paperbell.com


Special MeetEdgar Offer for Bombshell Listeners

I know you are dying to try out this money and time saving tool. Thanks to Laura’s generosity you can receive one free month of Edgar to see how much more you will post (consistently) and start driving traffic to your website with the code: BOMBSHELL.


Take the Bombshell Business Woman Quiz to find out your Bombshell personality so you can operate in your strengths like Laura does! 


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