Destination Branding Success Secrets with Kylie Kullack

In this episode, I interview Kylie Kullack, Struck’s Head of Client Engagement and destination marketing expert. We explore the world of destination marketing, including the unique strategies that differentiate it from traditional marketing.

Kylie shares her journey into the field, her love for problem-solving and the importance of understanding what sets a destination apart. We also discuss the significant challenges caused by growing tourist markets and how to effectively manage and market destinations responsibly. I know my hospitality and travel listeners will LOVE this episode, but there is something for everyone.

Key Takeaways

Kylie details the unique aspects of destination marketing, like the need for a strong brand and a comprehensive funnel approach that focuses on the importance of collaboration and maintaining a clear, consistent narrative across all marketing channels.
We cover a vivid case study via Struck’s work with Utah’s tourism, including the impactful “Mighty 5” campaign, which greatly boosted the state’s recognition and visitation.
Kylie hits on one of my favorite topics: identifying top Key Performance Indicators (KPIs) and focusing on what truly matters to avoid analysis paralysis.

Are you ready to start attracting more visitors while ensuring sustainable and responsible tourism? Tune in now on your favorite listening app, on the website, or watch it on YouTube!

About Kylie Kullack

Kylie Kullack, the Head of Client Engagement at Struck, is a dynamic leader in the realm of brand transformation. Her extensive experience spans diverse sectors, including destination marketing, outdoor recreation and biotechnology. Known for her strategic acumen and problem-solving prowess, Kylie consistently empowers her teams to achieve exceptional results.

Her impressive portfolio features collaborations with esteemed clients such as the Utah Office of Tourism, Snowbird, Westminster College and Altabank. Kylie’s expertise extends across traditional and digital marketing communications, where she has seamlessly orchestrated campaigns in collaboration with various agency partners, including creative, public relations, promotion, social media and event activation teams.

Outside her professional pursuits, she is an active member of Chief, a leading network of female executives revolutionizing the industry. Kylie’s true joy lies in her role as a parent, cherishing family moments, and exploring the vibrant local culinary scene.