Amplifying Cult Brands with Chris Kneeland (93) - Amber Hurdle | Globally Recognized Branding Expert

Amplifying Cult Brands with Chris Kneeland (93)

April 15, 2021

In this episode of the Velvet Machete Leadership Podcast, host Amber Hurdle interviews Chris Kneeland, CEO of Cult Collective, one of the premier engagement marketing firms in North America. Chris helps courageous brand leaders embrace the proven marketing principles “cult-like” brands use to become and remain iconic household names. Together they discuss:

*Why brands should never separate their culture and marketing conversations

*The major differences between an average brand and a cult brand

*How to get brand leaders to buy in to marketing principles that work for cult-like brands

*Tips for amplifying cult brands for lasting impact and influence 

This episode is a deep dive into the workings of cult-like brands, and what it takes for an “average” brand to elevate itself to cult status. Don’t miss Chris’s expert insights into branding, marketing, and brand leadership! You’ll want to keep this episode on hand for the future–it’s just that value-packed. 

Links and Mentioned Resources 

Explore Chris’s book, FIX, plus its accompanying webinar and workshop.

Register for the Cult Gathering

The Gathering is a Forbes top-rated business summit and a master class for brand and business leaders looking to reap the benefits of a cult-like adoration. Learn more about The Gathering of Cult Brands.

Join Chris’s online network and community, Communo, which is free for businesses, agencies, and freelancers. 

Follow @thevelvetmachete on Instagram for inspiration and free business advice. 

About Chris 

Chris Kneeland, co-founder and CEO of Cult Collective, is passionate about helping brands grow exponentially through re-envisioning how they engage with both their customers and their employees. He partners with courageous, forward-thinking brand leaders, guiding them to embrace the proven marketing principles exhibited by iconic, household-name, “cult-like” brands. He is also co-founder and COO of Communo, co-founder and CCO of The Gathering of Cult Brands, and author of FIX

Since its founding in 2010, Cult has gone on to become one of the premier engagement marketing firms in North America. Chris has consulted with brands such as Zappos, Best Buy, Harley Davidson, Carter’s, Keurig, United Way, HEB Grocery Stories, Canadian Tire, and many more. Chris is the former Head of Retail Marketing at RAPP, and held marketing roles at the global headquarters of The Home Depot and John Deere. He encourages brands to embrace brand engagement over entertainment and  customer advocacy over acquisition. 

Get Social with Chris:  Website | LinkedIn | Instagram

Want More of the Good Stuff?

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*Read the book: The Bombshell Business Woman: How to Become a Bold, Brave, Female Entrepreneur on Amazon, Books-a-Million, Barnes & Noble & other retailers.

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