Achieving Customer Love with Howard Tiersky - Amber Hurdle | Globally Recognized Branding Expert

Achieving Customer Love with Howard Tiersky

August 27, 2021

In this episode of the Velvet Machete Leadership Podcast, host Amber Hurdle interviews Howard Tiersky, Wall Street Journal bestselling author of Winning Digital Customers and founder of FROM, The Digital Transformation Agency and Innovation Loft. Howard teaches leaders that achieving customer love is the single most important criteria for business success, and that we can measure a brand’s level of customer love with a single question. Together they discuss: 


*The important components brands with high love consistently have

*How to differentiate between “customer love” and loyalty (hint: they’re not the same!)

*The exact 3-part formula for achieving customer love 

*A proven, 5-part transformation process brands can use to improve their fulfillment of the love formula 


This episode will teach you the transformative process your brand can implement to achieve customer love. Don’t miss Howard’s expertise on the exact steps brands should be taking in order to make their customers fall in love over and over again! He shares tips on understanding your customer, mapping the customer journey, building the future, optimizing the short-term, and leading the change. You’ll want to revisit this wisdom, so don’t miss it. 

Links and Mentioned Resources 

Visit Howard’s website to download a free chapter from his book, Winning Digital Customers. You can also connect with him on LinkedIn and Twitter.


Follow @thevelvetmachete on Instagram for inspiration and free business advice. 

About Howard 

Howard Tiersky is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance. Howard is the founder of two companies that enable large brands to win in the digital world: FROM, The Digital Transformation Agency and Innovation Loft. Among his dozens of Fortune 1000 clients are Verizon, NBC, Universal Studios, JPMC, Morgan Stanley, the NBA, and Visa.


Get Social:  Free Book Chapter | LinkedIn | Twitter

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*Read the book: The Bombshell Business Woman: How to Become a Bold, Brave, Female Entrepreneur on Amazon, Books-a-Million, Barnes & Noble & other retailers.

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