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Become a Driving Force of Influence

Velvet Machete® Leadership Academy

An 8-Week Leadership Certification Program

Velvet Machete® Leadership is an interactive, 8-week group coaching certification experience that supports you in maximizing your influence, focus, and results as a powerful leader.

Become more effective and efficient while doing more with less via the proven and actionable strategies of the Velvet Machete® Leadership journey. With five key pillars in clear focus, you are guided through small, achievable steps to unveil one massive impact: becoming an influential, confident, compassionate leader in a fast-paced, ever-changing world.

All levels of leadership across many industries all add to the depth of experience.

You can download the flyer here simply enroll today!

The Velvet Machete® Leadership Journey

Start your journey to becoming a

Velvet Machete® Leader


Get Notified When We Open Enrollment Again
October 2020!

Here's What You Get

  • Official Velvet Machete® Leadership certification with a physical and digital certificate of completion for your office, company tuition or professional development reimbursement, business expense plan or LinkedIn profile
  • 5 module program featuring a simple, step-by-step, proven process to walk you through the Velvet Machete® Leadership Model
  • 8 LIVE weekly group coaching calls via Zoom to review content and problem solve with peers
  • 8 LIVE weekly office hours with Amber Hurdle via Zoom for laser coaching
  • Ongoing peer advisory group support
  • Members-only Facebook group for daily conversation, networking, problem solving, celebration and camaraderie
  • Graduation is the only pathway to join the Velvet Machete® Leadership Society

Learn the Velvet Machete Brand Strategy

The Velvet Machete® Brand Strategy breaks brand success into three parts:

Personal Brands, Employer Brands and Business Brands.

You see, when leaders leverage their personal brands to uphold their company’s employer brand through communication, engagement and infusing the company’s culture into every aspect of operations, customers then enjoy a strengthened brand experience, true to the heart and soul of the organization. It takes all three pieces working together for a company to find longstanding success. 

The Machete cuts to the chase, while the Velvet wraps the message in a way that is appealing to the intended audience. It is now my pleasure to guide you in bringing your Velvet and your Machete into balance. 

What Participants Are Saying

As Seen In

Meet Your Coach, Amber Hurdle

Amber Hurdle helps leaders confidently define and position their value by leveraging both science and branding principles to maximize their influence and results through her proprietary five-step Velvet Machete® Leadership model. Amber understands how toAmber understands how to accelerate success as a teen mom turned powerhouse businesswoman, having worked with celebrities, executives and Fortune 100 companies alike. She was recently recognized among the “Top 40 Under 40” by the Nashville Business Journal, by the The Nashville Area Chamber’s Nashville Emerging Leader Awards (NELA) as the winner in the Business Services category, and by Global Gurus for being among the top 30 brand professionals for 2020. Amber Hurdle Consulting’s clients have included large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big, all which lead to an A+ rating with the Better Business Bureau. She lives with her family in the Greater Nashville area, where she is known for being a gym rat, hot wing snob, and an unapologetic dog mom. As a professional speaker, talent optimization certified consultant, podcast host, and founder of Velvet Machete® Leadership Academy and the Velvet Machete® Leadership Society, Amber loves uniting the power of unified personal, employer and business brands.

Frequently Asked Questions

Is This Membership Program Right For Me?

This program will benefit anyone who wants to improve their ability to lead through impeccable communication and strategic influence. If you want to build trust by having a solid grasp on both people processes and business acumen, this program is for you. Oh, and if you like to whine, make excuses, or take, but not give, this membership program is NOT right for you.

What Type of Leader Do I Need To Be To Participate in This Program?

Corporate leaders, small business leaders, direct sales leaders, community leaders, political leaders, and non-profit leaders all have benefited from Velvet Machete® Leadership principles. Even solopreneurs who aspire to grow a team or have virtual, contract teams have grown tremendously from VML. Participants celebrate the diverse peer advisory group VML attracts, and the innovation the various perspectives contribute to their day-to-day solutions.

How Long Do I Have To Complete the Program And Get Certified?

The core content is delivered over the span of eight weeks, and participants are encouraged to keep up with the timeline as it unfolds to maximize the opportunity for group collaboration and to earn your certification in alignment with your class. However, the content will be available to revisit for as long as the program exists with new content added each month to continue to deepen the understanding of each core competency, as well as to master Velvet Machete® Leadership principles.

What If I Have Questions Or Need Support?

Once enrolled you’ll receive information from us on how best to contact us via email for questions about the coursework, or our technical support team for any system (online access or performance) issues. You will also be able to submit and ask questions during the live weekly office hours sessions, and via our online discussion areas.

What If I Am Already Feeling Overwhelmed? Will This Take a Ton of Time?

We GET YOU! The lessons are bite sized and manageable with your hectic life in mind. AND, two weeks of the eight weeks are implementation weeks. There will still be group coaching video calls and office hours those weeks, but you will have NO additional homework to complete, so you never feel "behind." (We want Velvet Machete Leadership Academy to compliment, not complicate your life!)

Enrollment reopens October 23-28, 2020

and the program kicks off officially on Monday, November 2, 2020.

You do not want to miss this opportunity to earn your certification in 2020!

Are you ready to start the journey to becoming a Velvet Machete® Leader?

Get Notified When We Open Enrollment Again!