Our world is fast-paced, focused on technology with a drive for immediate feedback. From texting, photo and video sharing, check-ins at events and restaurants, music sharing, and more, society has shifted to a sharing-centric society. Likes, retweets, and have a weighty purpose in today’s society.
Your customers and clients are included in this! As they share content and are social online, they become fans of your brand and are your best Brand Advocate. A lot of social sharing occurs through mobile apps we use every day. Facebook, YouTube, Snapchat, Pinterest, Twitter, and more. Socially, we desire to let others know what we find interesting or motivating, what we like or dislike. As a business, you can gain many advantages from fans sharing your content. A mobile app of your own allows you the ability to provide sharable content as well as the entire mobile app experience.
Build Your Brand With Social Sharing
Consumers can engage and interact within your mobile app and share your contact information, location, events, photo gallery, video channel, loyalty reward programs, coupons and offers, social media profiles — almost everything within your app is socially shareable via text message or social media site! By providing great content with value, your brand will be easily shareable across many channels of communication. That’s the new form of word of mouth marketing with today’s consumer. So equip and empower your brand fans with a mobile app experience that they will want to share with friends and family on their favorite social sites.
Mobilize Your Message
If you don’t have a mobile app for your business, you need to consider what’s holding you back from starting one. That is where consumers attention is about 10 to 12 hours a day. The benefit to your brand can be exponential. You can build repeat business with a loyalty rewards program, provide simple coupons or offers, create video content about new products or services, host special events with opportunity to RSVP, send tips and links to articles, and utilize push notifications.
Send Special Messages with Push Notifications
Imagine being able to notify all those via your app on their mobile phone, with a special birthday offer to come into your business. They would possibly bring additional friends and family that may be visiting your business for the first time. You could fill up an empty bar or restaurant quickly by sending a two-for-one offer. The possibilities are endless! Create opportunity for your customers to have a reason to share your brand and they will be likely to do it on all the social media platforms they are on.
Wrap It Up With A Great Experience
More than ever before, consumers use their mobile devices to search, shop, and spend their hard earned income with the brands they like that offer good value and that provide simple solutions for their lifestyle. Offering a mobile app makes it both easy and convenient — right at their fingertips — to do all those things. Your brand should be positioned where your customers are most focused. Mobile is everywhere your business should be! Be Appsolute can provide a branded mobile app for your business so your customers and prospects can benefit from a mobile experience with your brand.
About the Author
Keith Troup
Be AppSolute
Mobile Marketing
Keith Troup is a Creative Mobile Marketer. He develops and creates mobile marketing / branding app solutions for businesses, venues, events and organizations. He leverages everyday life experiences and his business knowledge by helping business owners to connect, engage, and build relationships with existing clients, new prospects and to establish loyal brand fans utilizing mobile marketing media solutions. Mobile is everywhere your business should be!
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