Pull Back the Curtain of Your Small Biz - Amber Hurdle | Brand Strategy & Leadership

Pull Back the Curtain of Your Small Biz

January 04, 2019

You know what I love? The inside scoop. I love a good behind the scenes spread of my favorite brands. I love seeing the human side of the businesses I love. And I know I am not the only one.

Social media is an excellent way to pull back the curtain of your biz to give your followers a glimpse into the culture of your business. Behind the scenes content is a powerful tool that can build trust with your followers while adding relatable content that peaks human interest. This type of content is of value to you and your followers. Promise. Post this type of content and watch the likes and comments roll in.

Check out these 4 types of behind the scenes content to boost your social engagement.

  1. Team building. Show the culture of your staff by snapping photos at your next party or team day. This shows how well your team works together and that you value your company culture! Plus, it’s an opportunity to show the personality of your team.
  2. Progress photos. Are you moving offices, re-decorating your shop, or expanding? Post progress pics! This shows that you are growing and improving the work you’re doing.
  3. Personal. Give a glimpse into your own life (or the life of your employees) as it relates to your business. Is your biz about female empowerment? Consider posting about your CEO’s work/life balance as a mom and entrepreneur. Hair salon? Post how you do your own hair or what your hair regimen is. Let your following side see the human side of your employees.
  4. Funny. Everyone loves a good laugh. Take a brain break during the day and make a silly video or picture as it relates to your work. Then watch the likes roll in.

I can’t wait to see behind the scenes of YOUR business. Let’s see it!

Have questions? Find me in the Bombshell Business app.  

About the Author

Abby Hyman

Amber Hurdle Consulting

Social Media

Abby Hyman is the Marketing and Public Relations Coordinator for Amber Hurdle Consulting. She is an expert in strategically coordinating multiple social media profiles for personal brand clients, consistently showcasing each client while maintaining a unique voice and staying on brand. With a background in nonprofit leadership and public relations, she uses her expertise for good, providing branding and organizational health support to community organizations. Abby’s passion to see women, people of color, and other marginalized groups succeed drives her compassionate and goal-focused approach to social media strategizing that brings awareness and increases sales.

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