34: Risk Taking with Marisa Sergi, Founder of Redhead Wine

34: Risk Taking with Marisa Sergi, Founder of Redhead Wine

July 19, 2017

In this episode of the Bombshell Business Podcast Amber Hurdle chats with Marisa Sergi, a 23-year-old Cornell University alumna, who discusses how one meeting moved her business from a dream and graduation requirement to a real life business. Marisa shares how her love of hot wings and wine kickstarted her business journey, and how risk taking has landed Redhead Wine on the shelves of Walmart in September.

In this episode we chat about:

  • Marisa’s story as a winemaker and CEO/Founder of Redhead Wine
  • The key to sales
  • The importance of intentionality and follow through for business success
  • The value of risk taking and seeking the expertise of others
  • How Marisa got her product into Walmart stores, and how you could, too
  • Leveraging unconventional thinking to grow your business


About Marisa Sergi

Marisa’s love affair with wine started in the basement of her parents’ home with a sippy cup at age 5. In fifth grade, she went public with her dream of being a winemaker. A third-generation winemaker, she came by her career choice naturally, having grown up in the family winery business, and in 2015, she graduated from Cornell with a degree in Enology and Viticulture. She also interned for and worked at E&J Gallo Winery in California.

Her senior year capstone project at Cornell led to the launch of RedHead Wine – a unique blend of California Zinfandel and Chilean Carménère. Her overall goal is to create an iconic brand, with a broad product line.

Connect with Marisa Sergi

Website: www.redheadwine.us

Facebook: https://www.facebook.com/redheadwine/

Twitter: https://twitter.com/redheadwine

Instagram: https://www.instagram.com/redheadwine/


Links and Mentioned Resources

Redhead Wine Promotional Video: https://www.facebook.com/redheadwine/videos/1258692437590281/

Youngtown Business Incubator: http://ybi.org

Walmart Open Call: http://news.walmart.com/events/walmarts-2017-open-call-event


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