73: How to Leverage Podcasting with Jessica Rhodes - Amber Hurdle | Brand Strategy & Leadership

73: How to Leverage Podcasting with Jessica Rhodes

April 30, 2019

In this episode of the Bombshell Business Podcast, host Amber Hurdles interviews Jessica Rhodes, founder and co-owner of Interview Connections, the first and leading podcast booking agency. Together, they discuss:

*Why a podcast strategy works

*The value of podcasting

*What types of businesses should (and shouldn’t be) podcasting

*The question you should be answering with every pitch to podcasters

*The best way to get booked on podcasts

*When to be a guest and when to start a podcast

*How one podcast episode can produce tons of content

Podcasting that adds value to your targeted audience, whether as a host or a guest, is an excellent way to situate your business as an expert source in your industry. Jessica and Amber teach listeners how to do just that. Tune in!

 

Links and Mentioned Resources

Get your copy of the Bombshell Business Woman for actionable business advice on topics discussed in this episode, like how to identify your ideal customer profile, a template for Amber’s Red Lipstick Marketing Plan, and the exact steps to develop an email nurture sequence. Purchase the book on Amazon.  

Stay in the loop and never miss a beat with the launch of the new Velvet Machete Branding Podcast! Text the word AMBERSNEWPODCAST to 44-222 to stay in the know.

 

About Jessica

Jessica Rhodes is the founder and equal co-owner of Interview Connections. She has scaled the business quickly to high multiple six figures, with nearly no direct marketing or ads, and will break through the 7-figure mark in 2018. Jessica and her in house team of Booking Agents are the podcast powerhouses behind many of the record breaking book launches you’ve seen today, with clients such as JJ Virgin, Perry Marshall, other authors you may know, and numerous PR agencies who hire them for their podcasting savvy and booking skills.

Jessica started podcasting in 2014 with the launch of Rock the Podcast and also co-hosts The Podcast Producers and Womensplaining. She is the acclaimed author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic! and has been a featured speaker at Podcast Movement, Podfest Multimedia Expo, and Dream Business Academy. She is married and is the mom of two kids, Nathan and Lucy.

Get Social:  Website  | Twitter | Instagram | Facebook | LinkedIn

 

Want More of the Good Stuff?

*Download the app: The Bombshell Business App in the App Store or Google Play

*Subscribe to the podcast: The Bombshell Business Podcast on iTunes, Google Play, Stitcher, iHeart Radio, or ask Alexa to “play Bombshell Business Podcast with Amber Hurdle”

*Read the book: The Bombshell Business Woman: How to Become a Bold, Brave, Female Entrepreneur on Amazon, Books-a-Million, Barnes & Noble & other retailers

 

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Honored at NBJ’s 40 Under 40 Award CeremonyComing Soon: Velvet Machete Branding Podcast and Book

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