Create Your Brand Promise, The Business Success Pyramid, Part 2 | Bombshell Business Podcast Episode 04

04: The Business Success Pyramid, Part 2: Create Your Brand Promise

August 23, 2016

In this episode of the Bombshell Business Podcast we talk about the second layer of my business success pyramid: your company brand. I give examples of how different brands solve the same basic problems, yet do it uniquely according to their brand promises.

Bombshell Success Pyramid

Your business might solve the same problems as other businesses like you, but if you zero in on who you best serve and how you serve them uniquely, you can essentially eliminate competition…because with a clear brand promise you can always run a business that retains loyal customers, easily attracts new customers through targeted marketing and creates amazing word-of-mouth referrals!

Your Company Brand

By the end of the episode you will be ready to create YOUR brand promise and can even download a free worksheet to walk you through the process.

Download Your Worksheet

Recommended Resources and Other Mentions:

Bombshell Business Podcast Episode 04 | The Business Success Pyramid, Part 1: Your Company Culture

Loews Hotels

LaQuinta Inn & Suites

JW Marriott

 

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03: The Business Success Pyramid, Part 1: Company Culture05: Develop Your Personal Brand

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